Call for Applications: Digital Marketing Team at HDPro

The premier marketplace for matching quality, pre-screened independent service providers with those in need of domestic services.

Every week, HDPRO immediately connects thousands of clients with highly regarded professionals in Nigerian cities for everything from handyman services to home cleaning.

Job Description 

• The Digital Marketer will be responsible for planning, executing, and optimizing online marketing campaigns across various digital platforms to drive brand awareness, customer engagement, and conversions.
• With a minimum of 5 years of experience, the Digital Marketer will leverage their expertise in digital marketing strategies, SEO, content creation, and analytics to achieve the company’s marketing goals.

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Location: Lagos

Job Type: Full-time

Salary: ₦100,000 – ₦150,000/month

Key Responsibilities

Digital Strategy Development:

• Develop and implement comprehensive digital marketing strategies to drive traffic, increase conversions, and achieve marketing goals.
• Conduct market research to identify trends, customer insights, and competitive analysis to inform marketing strategies.

Content Marketing:

• Create and manage content calendars for social media, blogs, email newsletters, and other digital channels.
• Develop high-quality, engaging content that aligns with the brand’s voice and resonates with the target audience.
• Collaborate with designers, copywriters, and other team members to produce multimedia content.

Search Engine Optimization (SEO):

• Implement on-page and off-page SEO strategies to improve organic search rankings and drive website traffic.
• Conduct keyword research, optimize website content, and monitor site performance using tools like Google Analytics, SEMrush, or Ahrefs.

Paid Advertising:

• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Analyze campaign performance, adjust bidding strategies, and allocate budgets to maximize ROI.

Social Media Management:

• Develop and execute social media strategies to build brand presence, engage with the audience, and drive conversions.
• Monitor social media channels, respond to inquiries, and engage with followers to build a strong online community.

Email Marketing:

• Plan, design, and execute email marketing campaigns, including newsletters, promotional offers, and automated drip campaigns.
• Segment email lists, personalize content, and track performance metrics to improve open rates, click-through rates, and conversions.

Analytics and Reporting:

• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, HubSpot, or similar platforms.
• Use data-driven insights to optimize campaigns and improve overall digital marketing effectiveness.

Conversion Rate Optimization (CRO):

• Implement strategies to improve website conversion rates, including A/B testing, user experience enhancements, and landing page optimization.
• Analyze user behavior and feedback to identify opportunities for increasing conversion rates.

Collaboration and Communication:

• Work closely with the Marketing and Sales Manager and other team members to align digital marketing efforts with broader business goals.
• Present campaign performance and insights to stakeholders and recommend strategies for improvement.

Staying Current with Industry Trends:

•   Stay updated with the latest digital marketing trends, tools, and best practices.
•   Attend industry events, webinars, and training sessions to continuously enhance skills and knowledge.

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Qualifications

• Education: Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• Experience: At least 5 years of experience in digital marketing, with a proven track record of managing successful campaigns.

Skills you should have 

• Proficiency in digital marketing tools and platforms (e.g., Twitter, Tiktok Ads, Google Ads, Google Analytics, Facebook Ads Manager, SEO tools).
• Strong understanding of SEO, SEM, PPC, content marketing, and social media strategies.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.

Personal Attributes

• Creativity: Ability to develop innovative and compelling digital marketing campaigns.
• Attention to Detail: Ensures accuracy and consistency in all digital marketing activities.
• Adaptability: Flexible and able to adjust strategies based on real-time data and market changes.
• Team Player: Collaborative and able to work effectively with cross-functional teams.

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Working Conditions:

May require occasional evening or weekend work to meet campaign deadlines or during peak marketing periods.

How to Apply 

Interested and qualified candidates should forward their CV to: dropinnovationsltd@gmail.com using the position as subject of email.